February 8, 2021 0 Comments BeingVMP

How to protect your reputation as a freelancer

Protecting your reputation as a freelancer is really important. If you have a good reputation as a freelancer, you will attract more and better clients and maintain relationships with clients that are valuable to you. 

On the other hand, if you have a bad reputation as a freelancer, you could lose business opportunities and clients. Ready to avoid the most common pitfalls? Below are ways to protect your reputation and manage client expectations for your next freelance gig.

Always Show a High Level of Professionalism

You need to take care of your work and be conscious of all the deliverables as a freelancer. It’s not just enough that you are good in marketing because you also need to have a high level of professionalism in how you conduct yourself as a freelancer. This can make or break any sales proposition.

Communicate effectively, show a high level of professionalism, and always present yourself as someone confident in their abilities.

Keep to Deadlines

Deadlines are very, very important when it comes to the success of a freelance career. If you go past a deadline, frequently it makes people think you are unreliable and it is likely that they will not ask you to work for them again. 

Achieving deadlines that are set is a great way to show clients what you are made of! Also, gaining the trust of a client gives them confidence in your abilities.

Build a Compelling Portfolio

Like any business, it is very important to build a portfolio of your work that demonstrates the work you do and what types of results you can provide for your potential client. You can use your portfolio to highlight your talents in several ways, so make sure you use your talents wisely and present your work in the best format that works for you.

Deal Only With Reputable Job Sites

It is really important when you are a freelancer to focus on quality jobs only. It is usually one or two bad jobs that can damage your reputation as a freelancer and hurt your chances of getting new projects. That is the reason you should be careful to select only reputable job sites to present yourself.

Treat Your Service as a Business and Get it Insured

As you build your business, it’s important to think about adding insurance services that make sure your business is protected against any lawsuits and costly problems. 

Whether writing a business plan, designing an App, training a dog, or setting up a website, it’s critical to ensure that you protect your business so that if things go wrong, it doesn’t spell doom for your freelancing career.


As a freelancer, it’s your responsibility to protect your reputation in any and all of your online communications with potential employers because they are essentially customers, too. The more substantial and professional your reputation as a freelancer it, the greater the chance you’ll get hired.